{"product_id":"imperfect-book-the-airasia-story-2-by-chin-pei-ling","title":"(Imperfect Book) The AirAsia Story 2 by Chin Pei Ling","description":"\u003cp data-mce-fragment=\"1\"\u003eTwelve years ago, you may get laughed at in Malaysia if you would suggest that one day, everyone can fly.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFlying (in planes) was not for everyone in Malaysia.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLegendary entrepreneur Tan Sri Dr. Tony Fernandes believed that he could do something about it, together with Dato’ KamarudinMeranun. The duo launched Malaysia’s first low-cost airline, AirAsia in 2002 – to the scrutiny of many who were doubtful if the LCC model was workable in Malaysia. At the time, AirAsia had only two aircraft with nearly RM40 million in debts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn just seven months after its launch, AirAsia had settled all its debts, generated RM113 million in revenue and RM19.4 million in profit!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eJoin us in this exciting sequel as we look at AirAsia’s journey from 2008 onwards until today in 2014 – including AirAsia’s thrilling additions to its CEO line-up, its many regional affiliates, factors for its continued success, and its business beyond the airline industry.\u003c\/p\u003e","brand":"Kanyin Books","offers":[{"title":"Default Title","offer_id":43277832814762,"sku":"","price":27.93,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0043\/0843\/5053\/products\/AirAsiacover_highress-ok-1.jpg?v=1660096739","url":"https:\/\/kanyinbooks.com\/products\/imperfect-book-the-airasia-story-2-by-chin-pei-ling","provider":"Kanyin Books","version":"1.0","type":"link"}