[Pre-order] Uncharted Paths: Navigating Business with Purpose and Persistence

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ISBN: 978-967-2805-82-3

Published Year: 2025

Pages: 284 pages

About the book

In Uncharted Paths: Navigating Business with Purpose and Persistence, the author Keenon Lee offers an inspiring and practical guide for entrepreneurs who dare to venture into the unknown.

Blending real-world experience with timeless wisdom, this book illuminates the lessons of resilience, risk-taking, and the power of consistency. Each chapter unfolds as a story—whether it's a stone

smoothed by the river or a lighthouse guiding sailors through storms—revealing powerful metaphors that make complex business principles both relatable and memorable.

Readers are invited to reflect on their entrepreneurial journeys through engaging exercises that challenge them to embrace change, develop empathy, and focus on sustainable growth.

Keenon shows that resilience isn’t about staying unyielding but adapting to each new wave, while calculated risks can open doors to extraordinary opportunities.

The book’s emphasis on empathy and understanding customer needs is a reminder that true success comes from creating value that resonates deeply with people.

Uncharted Paths isn’t just a blueprint; it’s a companion for anyone navigating the challenges of business with integrity and purpose. With insights drawn from personal stories and examples of

transformative pivots in the business world, Keenon Lee offers a roadmap for creating a lasting impact in an ever-evolving landscape.

This is a must-read for entrepreneurs, leaders, and innovators looking to not only survive but thrive as they chart their unique paths in business.

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About the author

Keenon Lee Pei Hong

Keenon Lee Pei Hong is a successful entrepreneur, strategist, and mentor known for transforming ambitious visions into impactful results. With a career across industries including Food & Beverage,

Apparel, Manufacturing, and Construction, he has founded and scaled more than 10 companies with a commitment to innovation and sustainable growth.

Starting from humble beginnings, Keenon turned a modest investment into a multi-million-dollar business. His expertise in guiding businesses to leadership, crafting compelling offers,

and building trust has earned him accolades, including spots on Fortune’s 40 Under 40 and the Tatler’s Best Luxury Concept award.