ISBN: 978-629-95418-0-6
Published Year: 2025
Pages: 280 pages
About the book
As artificial intelligence accelerates at an unprecedented pace, how can individuals and businesses thrive instead of being disrupted? AI World: Underlying Logic and Survival Strategies by Sega Cheng provides a clear, practical roadmap to mastering AI’s impact on industries, decision-making, and human collaboration.
Drawing from his extensive experience as a former Google software engineer and co-founder & CEO of iKala, a leading global AI company, Cheng distills complex AI advancements into actionable strategies. Instead of chasing fleeting trends, this book focuses on timeless principles—how to identify invariants, ask the right questions, and integrate AI as a powerful augmentation tool rather than a replacement.
With five essential strategies grounded in cutting-edge research and real-world applications, AI World equips professionals, entrepreneurs, and policymakers with the mental models and frameworks needed to stay ahead. Whether you're navigating digital transformation, optimizing decision-making, or looking to future-proof your career, this book provides the clarity and foresight to turn AI disruption into opportunity.
A must-read for anyone seeking to adapt, innovate, and lead in the AI-driven future.
About the author
Sega Cheng, a pioneer in artificial intelligence, holds a Master’s degree in Computer Science from Stanford University and a Bachelor’s degree in Information Management from National Taiwan University. During his tenure at Google, he played a key role in the development of Android, Google Maps, and Chinese search, integrating machine learning to revolutionize digital experiences. In 2015, he received the prestigious Pan Wen Yuan Award and became the first Taiwanese speaker at Google I/O.
As the co-founder and CEO of iKala, a global AI company, Cheng spearheads the “AI Empowerment” initiative, helping businesses innovate and thrive in the digital economy. Recognized for his technical expertise and visionary leadership, he is regarded as a key figure in Taiwan’s tech startup ecosystem.