Business as UNusual [Pre-order]

Part Two of Dennis Akkerman’s Leadership Trilogy, this book continues his exploration of transformational leadership that began with The Naked Leader. 

Business as UNusual provides a 360-degree exploration of the strategies and mindsets to drive successful business transformation. It is a concise yet insight guide to transform every aspect of your business and set you up for future success and bigger outcomes.

In a period defined by rapid technologies advancements, geopolitical shifts, climate change and other unprecedented events, the business landscape is more unpredictable than ever before. This book delves into one of the core challenges faced by many leaders today: the accelerating pace of change and the need to continuously adapt to new realities.

Dennis Akkerman shares 7 powerful steps to level up every aspect of your business, including marketing, HR, finance and AI/digital. He also reveals how you can elevate your game by creating an environment where people thrive in the face of uncertainty and change. This book is full of thought-provoking questions, unconventional ideas and practical tips to apply in your business. You'll start to see the future as a great opportunity rather than a big question mark. 

About The Author

Dennis Akkerman is the visionary founder and managing director of Orbis Business School.

He wrote Business as UNusual after witnessing first-hand how endless corporate restructuring, bottomless cost-cutting and short-sighted leadership are not the right ways to navigate a business through uncertain times. In his view, these are destructive measures that kill morale, momentum and meaning. True transformation, however, is a constructive force that brings clarity in chaos and confidence amid uncertainty.

Drawing on over two decades of leading change across industries and continents, Akkerman introduces a bold new approach to leadership for those ready to break from the status quo and build something better.